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Social Media: Friend or Foe?

Social media platforms have become an integral part of our lives in recent times. From Facebook to Instagram to Twitter, almost everyone is on at least one social media platform. However, I was one of the few people who did not use social media at all until I started my Life Coaching business.



The reason I never used social media previously was that I considered it a waste of time. I thought it was a platform for people to post curated pictures of their food, photoshopped snaps from their holidays, and other aspects of their life usually reserved for close friends and family. I felt that people were becoming obsessed with social media, and it was damaging their mental health.


However, when I started ANCA Life coaching, I realised the potential that social media could have. I could reach a broader audience, connect with potential clients and share my messages of positivity and self-improvement. It was suddenly a platform to share my knowledge and expertise with the world and make a difference in people's lives.


I began using social media platforms Youtube, Instagram and Facebook to promote my coaching business and offer valuable insights and advice to people looking to improve their lives. I soon realised that social media was not just about posting pictures and videos, but it was also a platform to engage with people, build relationships, and create a network of like-minded individuals.


Social media platforms allowed me to connect with people from different parts of the world and be a part of a community of individuals striving to make a positive change in their lives. I was able to build my brand, establish myself as a thought leader, and ultimately grow my business using social media.


In conclusion, while I was initially hesitant to use social media, starting ANCA Life Coaching and using these platforms has transformed my perspective. Social media has given me the opportunity to reach a broader audience, engage with people, and make a difference in people's lives. It's no longer a waste of time but has become an essential tool in growing my business and connecting with people.


If you're feeling stuck with your life or your business, book a 20 minute discovery call with me here


Annie Campbell, Life Coach and NLP Practitioner

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